BMW – M5 AR Launch Brochure
Client: BMW (Brisbane & Westside)
Website: https://www.westsidebmw.com.au/
Project: AR Launch Brochure
Client Overview:
Brisbane and Westside BMW are leading Australian BMW dealerships.
Objective:
Brisbane and Westside BMW wanted to give attendees at the official BMW M5 launch an engaging, streamlined way to get more content about the vehicle and connect with the sales team.
Solution:
Orpington Omni Media worked with both Westside and Brisbane BMW to set up an automated augmented reality sales funnel for the launch of the 2018 BMW M5.
The official M5 launch video was added to the M5 Launch brochure as marker-based augmented reality. The brochure was handed out to attendees of the launch track day. When scanned with the Orpington Omni Media app, it played the official M5 launch video as AR content, followed by a call to action that sent consumers to a BMW-branded webform where they could register to have spec sheets emailed to them automatically. Sales staff were notified of every registration and followed up with a personal phone call aimed at booking a test drive.
Click here to see how Westside BMW used AR in retail pull up banners.