About Orpington Omni Media
Orpington Omni Media was built to make innovation practical, accessible and indispensable for Marketers who need results without complexity. Reverse Appending is a perfect example. So much interaction now begins online that valuable audiences often stay anonymous. People visit websites, click through landing pages or engage with digital ads, then leave without filling out a form or giving any contact information. Traditionally those prospects are lost. With Reverse Appending they don’t have to be.
Orpington Omni Media lets you turn IP and email addresses into verified postal data, so anonymous digital activity becomes actionable, real-world prospect records. Marketers can bridge the gap between online interest and offline engagement and open up powerful retargeting opportunities across Direct Mail and other proven channels. Instead of hoping a digital visitor comes back, you can put a personalized message directly in their hands.
What makes this approach so compelling is that it’s effective, and it’s also simple, secure and affordable. Orpington Omni Media provides the tools and options to capture IP addresses through campaign reporting or dedicated pixels, and we also accept existing email lists or IP data from your campaigns. Our system then matches and verifies postal addresses so that only accurate, compliant and usable data comes back. You pay only for verified matches, and low-cost entry bundles take away the barriers to getting started.
Strong data compliance and privacy safeguards back every step of the process, so you can move ahead knowing customer information is handled responsibly. For Marketers, that’s the right balance: you extend the life and reach of digital campaigns without the risk or expense that often comes with new technology.
Reverse Appending is no longer an optional extra. It’s the missing piece that lets Marketers close the loop between digital engagement and offline retargeting. With Orpington Omni Media it becomes a cost-effective, indispensable part of how modern campaigns succeed.
